Drumwave Visual ID

The Drumwave visual identity system was created based on their existing logo, in conjunction with Information Arts Inc. We needed to create a look that was inspired by Drumwave’s amazing data visualization technology graphics. The Drumwave team was inspired by the vivid colors and tie-dyes of the 1960’s and wanted their visual identity system to reflect that. Once we developed the visual ID, it was applied to all ancillary assets, including: digital media, presentations, merchandise, UX and collateral.