Datrium Visual ID and Company Launch

Datrium’s logo and visual identity system were developed as a member of the Positioning Collective and in conjunction with the Datrium marketing team. The new ID system was holistically applied to all ancillary assets, including: digital media, tradeshows, merchandise, UX and collateral. Datrium officially launched out of stealth mode and debuted at VMworld 2019. We did such an amazing job with the Datrium brand, that VMware decided to acquire them 2020!

Examples below highlight brand and logo development, digital ad banners, collateral, tradeshow & event design, merchandise, and strategic partnership design.