Aligning industrial design with the new Cisco visual identity
The look and feel of Cisco’s core networking products had become fragmented and unrecognizable as a brand. Our job was to create a new, unifying industrial design language, with Pininfarina America Corp, that reflected the awesomeness that was already inside these products. The new design language was a way to express the Cisco brand in physical form. In the end, with the successful implementation of our new industrial design language, products scored record profits, won awards and received several US Design Patents.
This Catalyst Switch was one of the main archetypes for implementing the new Cisco industrial design language.
Figuring out the balance of function vs. aesthetics on hardware—what looks good AND works most efficiently—It’s a delicate balance!
Cisco logo as a hero—holistic branding across product lines
Cisco front panel bezel design explorations
Get to Know Cisco’s New Industrial Design Language.
Each company has a story to tell, made of people and their experiences: brand, values, symbols, and tangible products should be consistent and reflect the company’s DNA.
Products are symbols and the symbols have the power to evoke past memories becoming familiar suggestions.
Awards for Cisco Industrial Design
CRN’s 2017 Products of the Year
These products were the first out of the gate to implement our newly minted Cisco industrial design language.
Cisco Catalyst 9000
2017 Winner Overall
Cisco launched its Network Intuitive platform, an intuitive networking system that anticipates actions, stops security threats, and continues to evolve and learn. In tandem with Network Intuitive, Cisco debuted the new Catalyst 9000 series of switches. The series aims to deliver unmatched security, programmability and performance with custom ASICs and software layers. In addition to the CRN “Product of the Year”, there have been many highlights and headlines about the Catalyst 9000 product family and its meteoric rise since it was launched in June 2017:
fastest ramping product in Cisco’s history
fastest to exceed $1B quarterly run rate
over a million units shipped to tens of thousands of customers in every geography, vertical, and market segment.
Cisco Unified Computing System M5
2017 Finalist
The latest generation of Cisco's flagship Unified Computing System server line includes blade and rack servers, an enhanced UCS Director, Intel's Xeon Scalable processors, and a Workload Optimization Manager—as well as the ability for customers to run multiple different types of architectures on the system.
Cisco HyperFlex 2.5
2017 Finalist
In version 2.5, Cisco's HyperFlex Systems received a range of new capabilities including high-capacity all-flash nodes, native replication of clusters, and new management options. The high-capacity all-flash nodes are coupled with support for 40-Gbps UCS fabric networking, in order to expand customer choice and deliver higher application performance.
