Creating and implementing a new Cisco brand identity
In conjunction with updating the Cisco logo, we revamped our entire brand identity system. Cisco’s rebooted core visual identity assets—logo, typography, color palettes and photography—were used to create new design systems, which were then applied to new deliverables across all of Cisco globally. This vast company rebrand included business units, products, built environments, partner experiences and global events. Winners of Rebrand 100® Award of Distinction for 2008 and 2012.
CiscoSans custom font designed in conjunction with Erik Spiekermann.
In 2006 our Cisco Brand team partnered with Jerry Kuyper and Joe Finocchiaro to redefine the Cisco logo. In conjunction with the logo update, we created a new brand identity system to completely rebrand Cisco. We celebrated with a worldwide launch in 2007.
Cisco Consumer and Small Business products and design prototypes.
Cisco Store Merchandise—designed in conjunction with Maximum Impact!. ”Catch the Cisco Wave” t-shirt by Jimbo Phillips.
Printed posters created for the Cisco Store, showcasing its latest styles.
For a more in depth dive into our Cisco Rebrand 100 awards, check out:
Cisco UX
The Cisco Digital ID system was created to unify the digital design language of online experiences, product design, social media, email, blogs and display advertising—every time we interact with people is an opportunity to help them love Cisco a little more. We made the most of it by making everything we produce more integrated, more consistent, and beautiful.
Cisco Built Environments
Visual identity systems support a wide variety of brand expressions, including built environments. Clear and consistent application of the ID system creates enriching brand experiences. Our goal was to reinvigorate Cisco work spaces, functionally and aesthetically. We wanted to give employees a feeling of pride and satisfaction coming into the office.
Below examples exemplify the fluid application of the Cisco brand identity onto a wide range of built environments.
