Industrial Design language

"Develop a product design language that reflects the awesomeness that is already inside Cisco products. The Cisco Industrial Design Language should marry the core brand elements—logo, colors, fonts—with sleek and modern design."

Design and art direction in conjunction with Pininfarina Extra.

Product Awards

Cisco Catalyst 9000: One of our main archetypes for the new Cisco Industrial Design Language project. Designed and art directed in conjunction with Pininfarina Extra and brought to life by an amazingly talented group of Cisco brand, product engineers and program managers.

Cisco UCS: Art directed and designed in conjunction with the very talented Industrial Designer, Ken Mak, on virtually no budget and zero time. Another excellent example of why it's essential to have a core set of design principles that translate seamlessly to a larger system.