Industrial Design

"A product is bought to be used. It has to satisfy certain criteria, not just functional, but also psychological and aesthetic. Good design emphasizes usefulness of a product while disregarding anything that could possibly detract from it."

–Dieter Rams

One of our main archetypes for the new Cisco Industrial Design Language project. Designed and art directed in conjunction with Pininfarina Extra and brought to life by an amazingly talented group of Cisco brand, product engineers and program managers.

Art directed and designed in conjunction with the very talented Ken Mak, on virtually no budget and zero time. This is another example of the Cisco Industrial Design Language program in action.

Design and art direction in conjunction with Pininfarina Extra.

Industrial Design Product Awards—Art Direction

WWW.SMARTALEXDESIGN.COM