—So what is a brand? Simply put, a brand is a constellation of experiences perceived in the heart and mind of the customer. Every time a customer engages with your company, these experiences grow. Visual identity is a subset of the overall brand ID and helps tell the brand story, through clear and consistent use of well-designed brand elements.
Cisco branded collateral, plenty of clear space and minimal techie jargon.
Carbon Black branded elements applied to and social media