Brand Identity

—So what is a brand? Simply put, a brand is a constellation of experiences perceived in the heart and mind of the customer. Every time a customer engages with your company, these experiences grow. Visual identity is a subset of the overall brand ID and helps tell the brand story, through clear and consistent use of well-designed brand elements.

Clear Space: a designers secret weapon!

A well–executed brand identity system applied to info graphics help simplify complex ideas and tell an engaging story

Cisco branded collateral, plenty of clear space and minimal techie jargon.

The core to developing and maintaining a solid brand/visual identity system is your typography

Carbon Black branded elements applied to signage explorations and social media

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Carbon Black branded elements applied to and social media