Brand & visual Identity

—So what is a brand? Simply put, a brand is a constellation of experiences perceived in the heart and mind of the customer. Every time a customer engages with your company, these experiences grow. Visual identity is a subset of the overall brand ID and helps tell the brand story, through clear and consistent use of well-designed brand elements.

Cisco brand identity guidelines excerpt

Iterative design process for Carbon Black branded elements—signage and social media

The core to developing and maintaining a solid brand/visual identity system is your typography—CiscoSans typeface developed with Erik Spiekermann.

Clear Space: a designers secret weapon!

A well–executed brand identity system applied to info graphics helps simplify complex ideas and tell an engaging story

Cisco branded collateral, plenty of clear space and minimal techie jargon.