Hands–on art director whose passion is designing engaging brand experiences. Seasoned brand steward with a deep understanding of how brands evolve, and natural intuition for creating new brand expressions.

...he is an extremely collaborative person with problem-solving, and
has a unique, constructive
design approach...

 

—Claudio D, Pininfarina Extra

...not many people that can claim helping a company reach tens of billions of dollars in brand value, and have been directly involved in repositioning a brand AND redesigning and updating their identity system no less than 5 times...

 

—Art K., Nvidia

...his design approach
delivers solutions beyond just good-looking artwork.

 

—Mike S., Cisco

WWW.SMARTALEXDESIGN.COM